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       |   |  Hip Online Interview JESSICA RIDDLE CHOSEN BY GIVENCHY FOR MAJOR CAMPAIGN SURROUNDING NEW FRAGRANCE. Young artist's independent spirit and thought-provoking music make her a natural choice for high profile role in nationwide marketing The innovative, high profile campaign features Riddle as the focus of a major nationwide marketing campaign scheduled for this autumn. Riddle will appear in print and broadcast ads, internet outreach, and cross-promotional activities as the emblem for the three fragrances - REWIND, PLAY and FAST FORWARD - to be launched by Givenchy Oblique. Riddle is a natural choice for the role. The highly talented, and decidedly outspoken, 20-year-old musician recently released her debut album, key of a minor, on Hollywood Records. Throughout the disc, including the upcoming single "Symphony," Riddle's alluring pop vocals, piano playing and insightful lyrics are defined by her independent spirit and self-assurance. She is a provocative young artist who dares to make a compelling statement that is distinctly her own. Those attributes exactly mirror the characteristics of Givenchy Oblique's new offerings. Created for the dynamic, modern woman, the three Givenchy Oblique fragrances are designed to capture a sense of confidence and individuality. With Riddle as the visible symbol of this empowering theme, and her single "Symphony" released to coincide with the upcoming events, Givenchy Oblique will launch their fragrances this fall. The cross-branding campaign will include personal appearances by Riddle at Givenchy Oblique's target retailers, cross-promotions via the Internet (including the cyber-scavenger hunt, The Oblique Cup), Givenchy Oblique samplings at Riddle's concert venues, and appearances in Givenchy Oblique television and print advertisements. Scent-strip CD-inserts will allow Riddle's adventurous fans an opportunity to sample the future in both scent and sound simultaneously. |